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蜜雪冰城茶飲產(chǎn)品調(diào)查問卷

Survey Questionnaire of Mixue Ice Cream & Tea
總共14題，含單選、簡答題 | Total 14 questions, including single choice and short answer

1. 您的性別是？What is your gender?

A.男 MaleB.女 Female

2. 您的年齡區(qū)間是？Which age group do you belong to?

A.18歲以下Under 18B.18-25歲18-25 years oldC.26-35歲26-35 years oldD.35歲以上Over 35 years old

3. 您平時是否會購買蜜雪冰城飲品？Do you usually buy drinks from Mixue?

A.經(jīng)常購買Buy frequentlyB.偶爾購買Buy occasionallyC.極少購買Seldom buyD.從未購買Never buy

4. 您一般多久購買一次蜜雪冰城？How often do you purchase Mixue products?

A.一周多次Several times a weekB.一周1次Once a weekC.一月2-3次2-3 times a monthD.很少固定頻次No fixed frequency

5. 您選購時最先看重產(chǎn)品哪一點？What do you value most when choosing drinks?

A.價格實惠Affordable priceB.口味口感Taste and flavorC.食材新鮮度Fresh ingredientsD.包裝顏值Package appearance

6. 您最喜歡蜜雪冰城哪類飲品？Which type of Mixue drink do you like best?

A.果茶Fruit teaB.奶茶Milk teaC.冰淇淋圣代Sundae ice creamD.咖啡類Coffee series

7. 您對蜜雪冰城飲品口味滿意度打幾分（1-10分）？Please rate your satisfaction with the taste (1-10 points)

8. 您覺得產(chǎn)品甜度、冰度的可選規(guī)格是否滿足需求？Do optional sweetness and ice levels meet your demands?

A.完全滿足Fully meetB.基本滿足Basically meetC.不太夠用Barely meetD.完全不滿足Not meet at all

9. 對比其他茶飲品牌，您認(rèn)為蜜雪冰城性價比表現(xiàn)如何？How do you think Mixue’s cost performance compared with other tea brands?

A.很高Very highB.中等偏上Above averageC.一般AverageD.偏低Relatively low

10. 您覺得門店出餐速度是否符合預(yù)期？Does the store serving speed meet your expectation?

A.很快Very fastB.正常NormalC.偏慢A bit slowD.很慢Very slow

11. 您是通過哪些渠道知曉并購買該品牌？Through which channel do you know and buy this brand?

A.線下門店P(guān)hysical storeB.外賣平臺Food delivery platformC.短視頻廣告Short video advertisementD.朋友推薦Friend recommendation

12. 您認(rèn)為產(chǎn)品存在哪些不足之處？What shortcomings do you think the products have?

A.口感偏甜膩Too sweet and greasyB.用料一般Ordinary raw materialsC.品類偏少Limited product categoriesD.無明顯缺點No obvious defects

13. 您是否愿意把蜜雪冰城推薦給身邊人？Would you recommend Mixue to people around you?

A.非常愿意Definitely willingB.愿意WillingC.不確定Not sureD.不愿意Unwilling

14. 對于產(chǎn)品口味、品類、定價，您有哪些優(yōu)化建議Please put forward suggestions on taste, categories and pricing improvement.

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