Research Study on "榴鮮君" Durian Shop

This study is only for the COMM4630 course. All information will be kept confidential.

Part A: Personal Information 個(gè)人信息

1. Are you a college student from Wenzhou? 你是否是來(lái)自溫州的大學(xué)生?

Yes 是的No 不是

2. Which university in Wenzhou are you from? 你來(lái)自溫州的哪一個(gè)大學(xué)?

Part B: Attitude toward durian 關(guān)于榴蓮的態(tài)度

3. Do you like durian ? 你是否喜歡榴蓮？

Really like 非常喜歡Acceptable 可以接受Unacceptable 非常討厭 / 無(wú)法接受have not tried yet 從未嘗試過(guò)

4. What is your first impression of durain ? 你對(duì)榴蓮的第一印象是?

Taste good 美味Smell strong 氣味很重Curious but haven't tried yet 好奇但沒(méi)有嘗試過(guò)Unacceptable 難以接受Have high price 價(jià)格昂貴Other 其他

Part C: Consumption behavior toward durian 對(duì)榴蓮的消費(fèi)行為

5. 你多久會(huì)吃一次榴蓮? How often do you eat durian?

每月多次 Multiple times per month一月一次 Once a month兩到三個(gè)月幾次 Two or three times per month半年以上一次很少吃

6. 你通常在哪里購(gòu)買榴蓮或者榴蓮產(chǎn)品? Where do you usually buy durians or durian products?

線下水果店 Offline Shops商場(chǎng)/ 甜品店 Shopping Mall / Dessert Shop外賣平臺(tái) Takeout platform直播間 Live streaming room其他 Other

7. 你可以接受的榴蓮產(chǎn)品價(jià)格范圍是? What is the price range of durian products that you can accept?

10元以下10-20元20-30元30元以上

Part D: Barriers 阻礙因素

8. 如果你不常吃榴蓮,主要原因是? (可多選) If you don't often eat durian, what are the main reasons? (Multiple choices allowed)

從未嘗試過(guò) Never tried before價(jià)格較高 High price不方便購(gòu)買 Inconvenience榴蓮本身讓人難以接受 Hard to accept其他 Other

9. 以下哪些因素會(huì)增加你嘗試榴蓮的意愿? Which of the following factors would increase your willingness to try durian?

免費(fèi)試吃 Free tasting折扣優(yōu)惠 Discount offer小份/低價(jià)嘗試 Small portion / low-price trial與甜品結(jié)合(比如榴蓮蛋糕) Combine with desserts (such as durian cake)

Part E: Awareness about our durian shop 關(guān)于我們榴蓮店鋪

10. 你是否知道榴鮮君榴蓮專賣店? Do you know Liuxianjun Durian Specialty Store?

Yes 是No 否

11. 你是否在榴鮮君榴蓮專賣店購(gòu)買過(guò)? Have you ever purchased at Liuxianjun Durian Specialty Store?

是的,很多次 Yes，multiple times。是的,偶爾一兩次 Yes，one or two times.從來(lái)沒(méi)有 Never.

12. 你是否關(guān)注過(guò)榴鮮君榴蓮專賣店的直播間 (抖音號(hào):59677118059)? Have you ever followed the livestream of Liuxianjun Durian Specialty Store (Douyin ID: 59677118059)?

是 Yes否 No

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Research Study on "榴鮮君" Durian Shop