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Chocolate Consumption Preference Survey Questionnaire
1.
Your gender
Male
Female
2.
Your age
A.18-25 years old
B.26-35 years old
C.36-45 years old
D.46-55 years old
E.55+ years old
3.
Your monthly income
A.Below 5,000 RMB
B.5,001 - 10,000 RMB
C.10,001 - 15,000 RMB
D.15,001 - 20,000 RMB
E.Above 20,000 RMB
4.
Which city do you live in?
A.First-tier city (Beijing, Shanghai, Guangzhou, Shenzhen)
B.Second-tier city
C.Third-tier city or below
5.
How often do you buy chocolate for yourself
?
A.Once a week or more
B.2-3 times per month
C.Once a month
D.Less often than that
6. Q6. What is your main reason to buy chocolate?
A.For myself, daily treat
B.As a gift for someone
C.For parties or sharing with friends or family
7. Q7. How much do you usually spend on a chocolate gift?
A.Less than 50 RMB
B.50 - 100 RMB
C.101 - 200 RMB
D.201 - 500 RMB
E.More than 500 RMB
8. Q8. Where do you usually buy chocolate ?
A.Online
B.Supermarket
C.Brand store
D.Airport, Duty free shop
E.Other
9. Q9. What chocolate type do you prefer?
A.Milk chocolate
B.Dark chocolate
C.White chocolate
D.Other
10. Q10. What flavors do you like?
A.Classic chocolate only
B.Fruit flavors
C.Nut flavors
D.Tea / flower flavors
E.Salty flavors (sea salt, caramel)
11.
How important are these factors when you buy chocolate? Chose the most important.
Taste
Brand
Price
Packaging
Country of origin
12. Q12. Do you know what ‘organic chocolate’ means?
A.No, I don't know
B.Yes, I have some idea
C.Yes, I know well and I look for it
13. Q13. If a chocolate is organic, how much extra are you willing to pay?
A.0% (same price)
B.Up to 10% more
C.10% - 30% more
D.More than 30% more
14. Q14. How do you hear about new chocolate brands? Please choose one main way.
A.Social media (Rednote, Douyin, Weibo)
B.Friend or family recommendation
C.Online shop recommendation
D.In-store discovery
E.Other
15. Q15. Would you visit a ‘Chocolate Theatre’ where you can: watch chocolate being made, taste many flavors for free, make your own chocolate...?
A.Yes, very interested
B.Yes, a little interested
C.Not interested
16. Q16. How much would you pay for a DIY chocolate making workshop (about 1 hour) ?
A.50 - 100 RMB
B.101 - 200 RMB
C.More than 200 RMB
D.I would not pay for this
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