Hello,
I am a student from SISU conducting research on customer satisfaction with Apple products among young consumers. This questionnaire is for academic purposes only. All responses will remain anonymous and confidential.
Thank you for your participation.
1. What is your age Under18 18-22 23-27 Above27
2.
Male Female Prefer not to say
3.
Are you currently using Apple products? 您目前是否正在使用 Apple 產品？
yes no
4.
Which Apple products do you currently use? (Multiple choices allowed) 您目前正在使用哪些 Apple 產品？（可多選）
iphone ipad macbook applewatch airpods other
5.
How long have you been using Apple products? 您使用 Apple 產品多久了？
Less than 1 year 1–3 years 3–5 years More than 5 years
6.
How often do you purchase Apple products? 您購買 Apple 產品的頻率是？
every year every2-3years Occasionally Rarely
7.
How satisfied are you with Apple products overall? 您對 Apple 產品整體滿意度如何？
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
8.
Which aspect of Apple products satisfies you the most? 您最滿意 Apple 產品的哪個方面？
Product quality Design System performance Brand image Customer service Ecosystem connection
9.
Do you think Apple products are overpriced? 您認為 Apple 產品價格過高嗎？
Strongly agree Agree Neutral Disagree Strongly disagree
10.
How satisfied are you with Apple’s customer service? 您對 Apple 的客戶服務滿意嗎？
Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied
11.
What is the biggest disadvantage of Apple products? 您認為 Apple 產品最大的缺點是什么？
High price Battery life Limited compatibility Slow innovation Expensive repairs Other
12.
Would you continue purchasing Apple products in the future? 您未來是否會繼續(xù)購買 Apple 產品？
Definitely yes Probably yes Not sure Probably not Definitely not
13.
Would you recommend Apple products to others? 您是否愿意向他人推薦 Apple 產品？
Yes No Maybe