Marketing Research of Qian Tai Xiang

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1. Gender

malefemale

2. Age

under 1818-2425-30over 30

3. Occupation

StudentEmployedOther

4. Average time spent on shopping apps per use

within 10 minutes10～30 minutesover 30 minutes

5. Are you interested in Silk APP？

Very interestedInterestedNeutralNot very interestedNot interested

6. What is the main drawback of existing silk- focused apps？

Insufficient content richnessLimited product varietyPoor user experienceLow brand awarenessRelatively high prices

7. Awareness of Silk & Qian Tai Xiang

Like silk productsUnderstand silk cultureHeard of Qian Tai XiangUsed Qian Tai Xiang productsOther

8. Willingness to pay for high- quality silk culture content

Very willingWillingUncertainUnwilling

9. Which features in Silk APP are you interested in？

Product browsing

Silk knowledge

Cultural stories

Personalized recommendation

Member benefits

10. Do you have any other suggestions for the Qiantaixiang brand or silk- related apps？

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