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Marketing Research of Qian Tai Xiang
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1. Gender
male
female
2. Age
under 18
18-24
25-30
over 30
3. Occupation
Student
Employed
Other
4. Average time spent on shopping apps per use
within 10 minutes
10~30 minutes
over 30 minutes
5. Are you interested in Silk APP?
Very interested
Interested
Neutral
Not very interested
Not interested
6. What is the main drawback of existing silk- focused apps?
Insufficient content richness
Limited product variety
Poor user experience
Low brand awareness
Relatively high prices
7. Awareness of Silk & Qian Tai Xiang
Like silk products
Understand silk culture
Heard of Qian Tai Xiang
Used Qian Tai Xiang products
Other
8. Willingness to pay for high- quality silk culture content
Very willing
Willing
Uncertain
Unwilling
9. Which features in Silk APP are you interested in?
Very interested
Interested
Neutral
Not very interested
Not interested
Product browsing
Silk knowledge
Cultural stories
Personalized recommendation
Member benefits
10. Do you have any other suggestions for the Qiantaixiang brand or silk- related apps?
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