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"Treat Yourself": A Survey on Mental Accounting and Emotional Consumption Among Young Cons

This research focuses on "Mental Accounting and Decision-Making in the Age of 'Treat Yourself' Emotional Consumption Among Young Consumers." The researcher wishes to explore how young consumers mentally account for emotional purchases such as bubble tea, blind boxes, and concert tickets, and to understand the cognitive mechanisms behind their spending decisions.

It would be highly appreciated should you be able to assist by answering the attached questionnaire. The information provided will be treated with utmost confidentiality and anonymity and will be used for the purpose of this research ONLY. No other use will be made of the information obtained, either for third party reasons or otherwise, without the express permission of the respondent.

1.

What is your gender?

2.

What is your age?

3.

What is your monthly income range?

Important: Please, indicate a tick (√) against each of the statements/questions under each of the following options “1: SD = Strongly Disagree”; “2: D = Disagree”, “3: N = Neutral”, “4: A = Agree” and “5: SA = Strongly Agree”.

4.

I buy bubble tea or similar drinks at least once a week.

5.

I have purchased blind boxes in the past three months.

6.

I spend money on concert tickets or entertainment experiences.

7.

I consider myself financially conscious despite my emotional spending.

8.

 I mentally set aside money specifically for "Treat Yourself" purchases.

9.

 I feel that money spent on emotional purchases is different from regular spending.

10.

I track my emotional spending separately from essential expenses.

11. When I spend money on emotional purchases, I tend not to count them as part of my “serious” monthly budget.
12.

Seeing friends post about treats on social media makes me want to buy too.

13.

 Influencer recommendations encourage me to make emotional purchases.

14.

Limited-time offers or discounts trigger my impulse spending.

15. When I am feeling stressed or emotional, I am more likely to exceed my planned budget for "treat yourself" purchases.
16. I use budgeting apps or track my expenses regularly.
17.

I feel guilty after making emotional purchases.

18.

I consider myself financially conscious despite my emotional spending.

19.

In your opinion, what makes you decide to buy something as a "treat for yourself" even when you know you should save money? Please explain briefly.

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