“Protecting the environment is an important part of my life decisions." / “保護(hù)環(huán)境是我生活決策中的重要部分?！?/div>
“I am willing to change my travel habits to reduce environmental impact." / “我愿意改變旅行習(xí)慣以減少環(huán)境影響?！?/div>
“I feel a personal responsibility to choose more sustainable travel options." / “我覺得選擇更可持續(xù)的旅行方式是個人責(zé)任?！?/div>
8. Have you ever chosen a travel destination specifically because it had an eco? or sustainability certification (e.g., Green Key, National Eco?Tourism Demonstration Zone, Green Hotel)? / 您是否曾專門因為某個旅游目的地?fù)碛猩鷳B(tài)或可持續(xù)認(rèn)證（如綠鑰、國家生態(tài)旅游示范區(qū)、綠色飯店）而選擇它？ Yes / 是 No / 否 Not sure / 不確定
9. 您向朋友或同事推薦 When choosing a travel destination, how important is it that the destination has a credible sustainable tourism certification? / 在選擇旅游目的地時，該地?fù)碛锌尚诺目沙掷m(xù)旅游認(rèn)證對您有多重要？ 10. To choose a more sustainable destination, which trade?offs would you be willing to make? (Select up to 3. If you select "I am not willing to make any trade?offs", do not select any other options.) / 為了選擇更可持續(xù)的目的地，您愿意接受哪些權(quán)衡？（最多選3項。若選擇“我不愿做任何權(quán)衡”，則不可選其他項。） Higher total travel cost (price) / 更高的旅行總費用（價格） Lower accommodation standard or comfort (comfort) / 較低的住宿標(biāo)準(zhǔn)或舒適度（舒適性） Longer travel time or less convenient transport (convenience) / 更長的旅行時間或不太便利的交通（便利性） Fewer tourist facilities or activities / 較少的旅游設(shè)施或活動 Less popular / more remote destinations instead of famous hotspots (fewer 'iconic' sights or landmarks) / 去較小眾/更偏遠(yuǎn)的目的地，而不是著名熱點（標(biāo)志性景點較少） Fewer shopping and entertainment opportunities (e.g., nightlife, malls, large attractions) / 較少的購物和娛樂機會（如夜生活、商場、大型景點） Less flexibility in itinerary (e.g., slower travel, longer stays in one place) / 行程靈活性較低（如旅行速度較慢、在一地停留更久） I am not willing to make any trade?offs for eco?tourism / 我不愿為生態(tài)旅游做任何權(quán)衡
11. Which of the following eco?tourism labels do you trust the most? (Select up to 3. If you select "I do not trust any eco?tourism label", do not select any other options.) / 您最信任以下哪些生態(tài)旅游標(biāo)識？（最多選3項。若選擇“我不信任任何生態(tài)旅游標(biāo)識”，則不可選其他項。） Green Key (international) / 綠鑰（國際） EarthCheck (international) / EarthCheck（國際） GSTC (Global Sustainable Tourism Council, international) / GSTC（全球可持續(xù)旅游理事會，國際） National Eco?Tourism Demonstration Zone (China, rated by the Ministry of Culture and Tourism) / 國家生態(tài)旅游示范區(qū)（中國，文化和旅游部評定） Green Hotel (China industry standard) / 綠色飯店（中國行業(yè)標(biāo)準(zhǔn)） Low?Carbon Hotel / Low?Carbon Tourism Demonstration Zone / 低碳飯店 / 低碳旅游示范區(qū) Rainforest Alliance / 雨林聯(lián)盟 Blue Flag / 藍(lán)旗 Other (please specify: ) / 其他（請說明：） I do not trust any eco?tourism label / 我不信任任何生態(tài)旅游標(biāo)識
12. How confident are you in your ability to identify "greenwashing" (exaggerated or false environmental claims) by tourism businesses? / 您對自己識別旅游企業(yè)“漂綠”（夸大或虛假的環(huán)保宣傳）的能力有多大信心？ (1 = Not confident at all, 5 = Very confident / 1=完全沒信心，5=非常有信心) 1 = Not confident at all完全沒信心
5 = Very confident非常有信心
13. If a destination or business calls itself "eco?friendly" or "sustainable" but has no third?party certification, what is your typical attitude? / 如果一個目的地或企業(yè)自稱“環(huán)?！被颉翱沙掷m(xù)”，但沒有第三方認(rèn)證，您通常的態(tài)度是？ I still trust it and would consider choosing it / 仍然信任，會考慮選擇 I am somewhat suspicious, but may consider it / 有些懷疑，但可能會考慮 I generally do not trust it and would not choose it / 一般不信任，不會選擇 I need more information before deciding / 需要更多信息再做決定
14. Apart from eco?certification, which factors are most important to you when choosing a travel destination? (Select the top 3) / 除了生態(tài)認(rèn)證，選擇旅游目的地時哪些因素對您最重要？（請選最重要的3項） Natural scenery / wildlife experiences / 自然風(fēng)光 / 野生動物體驗 Cultural or historical sites / 文化或歷史遺跡 Total travel cost (budget) / 旅行總費用（預(yù)算） Accommodation comfort / 住宿舒適度 Transport convenience / 交通便利性 Local cuisine / 當(dāng)?shù)孛朗?/label> Safety / 安全 Environmental policies / certification itself / 環(huán)保政策/認(rèn)證本身 Shopping and entertainment facilities / 購物和娛樂設(shè)施 Support for local communities (e.g., locally owned businesses, fair employment, community projects) / 對當(dāng)?shù)厣鐓^(qū)的支持（如本地人經(jīng)營的商家、公平雇傭、社區(qū)項目） Crowding level / number of other tourists / 擁擠程度 / 游客數(shù)量
15. In the past two years, have you paid a higher price to support eco?tourism (e.g., staying at an eco?lodge, joining a conservation project, paying carbon offsets)? / 過去兩年內(nèi)，您是否支付過更高的價格以支持生態(tài)旅游（如入住生態(tài)旅館、參與保護(hù)項目、支付碳補償）？ Yes / 是 No / 否 Not sure / 不確定
16. Imagine two similar destinations: / 假設(shè)有兩個相似的目的地： ?? Destination A -- has a credible sustainability certification, but the total cost is higher than B / 目的地A – 擁有可信的可持續(xù)認(rèn)證，但總費用高于B ?? Destination B -- no certification, standard cost / 目的地B – 無認(rèn)證，常規(guī)費用 Which option would you be more likely to choose? / 您更可能選擇哪個？ Definitely A, even if up to 20% more expensive / 絕對選A，即使貴20%以內(nèi) Probably A, if no more than 10% more expensive / 可能選A，如果貴不超過10% Probably A, if no more than 20% more expensive / 可能選A，如果貴不超過20% Price first -- I would choose B (cheaper) / 價格優(yōu)先 – 選B（更便宜） Depends on other factors (please specify: ) / 取決于其他因素（請說明：）
17. To what extent do you agree with the following statements about eco?certification of destinations? (1 = Strongly disagree, 5 = Strongly agree) / 您對以下關(guān)于目的地生態(tài)認(rèn)證的陳述同意程度如何？（1=非常不同意，5=非常同意）
“Third?party sustainability certifications generally truly reflect a destination's true environmental performance." / “第三方可持續(xù)認(rèn)證通常真實反映一個目的地的環(huán)境表現(xiàn)?！?/div>
“Eco?certification of travel destinations helps protect the environment." / “旅游目的地的生態(tài)認(rèn)證有助于保護(hù)環(huán)境?！?/div>
“Some destinations use eco?labels mainly for marketing, without real environmental impact." / “一些目的地使用生態(tài)標(biāo)簽主要是為了營銷，并沒有實際的環(huán)境效果?！?/div>
18. What is your gender? / 您的性別？ Male / 男 Female / 女 Prefer not to say / 不愿透露
19. What is your approximate annual personal pre?tax income (in USD)? / 您的個人稅前年收入大約是多少（美元）？ Below 5,000 USD / 低于5,000美元 5,000 – 15,000 USD / 5,000 – 15,000美元 15,001 – 30,000 USD / 15,001 – 30,000美元 30,001 – 50,000 USD / 30,001 – 50,000美元 50,001 – 80,000 USD / 50,001 – 80,000美元 Above 80,000 USD / 高于80,000美元 Prefer not to say / 不愿透露
20. What is your highest level of education? / 您的最高學(xué)歷是？ Secondary school or below / 中學(xué)或以下 Bachelor’s degree / 學(xué)士學(xué)位 Master’s degree or higher / 碩士學(xué)位或以上