Hello! I am a university student working on an academic project. This survey aims to understand your perceptions of Luckin Coffee's marketing strategies and service experience. All responses are anonymous and used for academic research only. Thank you for your participation! 您好！我是一名在讀大學生，正在完成學術作業(yè)。本問卷旨在了解您對瑞幸咖啡市場營銷策略及服務體驗的看法，僅用于學術研究，所有回答均匿名處理。感謝您的參與！
Part 1: Basic Information 第一部分：基本信息 1. Your gender / 您的性別 Male / 男 Female / 女 Prefer not to say / 不愿透露
2. Your grade / 您的年級 Freshman / 大一 Sophomore / 大二 Junior / 大三 Senior / 大四 Postgraduate / 研究生及以上 Other / 其他
3. Your monthly living expense / 您的月生活費水平 Less than 1500 RMB / 1500元以下 1500-2500 RMB / 1500-2500元 2500-3500 RMB / 2500-3500元 More than 3500 RMB / 3500元以上
Part 2: Product Strategy 第二部分：產(chǎn)品策略 4. Which features of Luckin Coffee's products attract you the most? / 您認為瑞幸咖啡產(chǎn)品的哪些特性最吸引您？ Rich & balanced coffee flavor / 咖啡口味豐富均衡 Wide variety of beverages (coffee, tea, etc.) / 飲品種類豐富（咖啡、茶飲等） Frequent new product launches / 新品更新速度快 Stable product quality / 產(chǎn)品品質(zhì)穩(wěn)定 Healthy & low-sugar options / 健康低糖選項 Snacks & peripheral products / 輕食與周邊產(chǎn)品 Other (please specify: ) / 其他（請具體說明：）
5. Are you satisfied with the variety of Luckin Coffee's product lines? / 您對瑞幸咖啡的產(chǎn)品線豐富程度是否滿意？ Very satisfied / 非常滿意
Very dissatisfied / 非常不滿意
6. Do you think Luckin Coffee's marketing of 'cost-effective fresh ground coffee' is consistent with its actual product experience? / 您認為瑞幸咖啡在“高性價比新鮮現(xiàn)磨咖啡”上的營銷宣傳與其實際產(chǎn)品體驗是否一致？ Fully consistent / 完全一致 Mostly consistent / 基本一致 Not sure / 不確定 Mostly inconsistent / 基本不一致 Totally inconsistent / 完全不一致
Part 3: Pricing Strategy 第三部分：價格策略 7. How would you describe Luckin Coffee's overall pricing level? / 您認為瑞幸咖啡產(chǎn)品的整體定價水平如何？ Too high / 過高 Somewhat high / 偏高 Reasonable / 合理 Somewhat low / 偏低 Too low / 過低
8. Compared to main competitors, how acceptable are Luckin Coffee's prices to you? / 與主要競爭對手相比，您對瑞幸咖啡產(chǎn)品的價格接受度是？ More willing to accept Luckin's pricing / 更愿意接受瑞幸的定價 About the same / 差不多 Less willing to accept Luckin's pricing / 更不愿意接受瑞幸的定價 Not sure / 不清楚
Part 4: Place (Distribution) Strategy 第四部分：渠道策略 9. Through which channels do you typically learn about or buy Luckin Coffee's products? / 您通常通過哪些渠道了解或購買瑞幸咖啡的產(chǎn)品？ Official Mini Program/APP / 官方小程序/APP Food delivery platforms (Meituan, Ele.me) / 外賣平臺（美團、餓了么） Physical offline stores / 線下門店 Social media recommendations / 社交媒體推薦 Friend/peer recommendations / 朋友/同學推薦 Other (please specify: ) / 其他（請具體說明：）
10. How satisfied are you with the purchase convenience of Luckin Coffee? / 您對瑞幸咖啡的購買便利性方面的滿意度如何？ Very satisfied / 非常滿意
Very dissatisfied / 非常不滿意
Part 5: Promotion Strategy 第五部分：促銷策略 11. Which of the following Luckin Coffee's promotions or marketing methods have you encountered? / 您接觸過瑞幸咖啡的哪些促銷或營銷方式？ Discount coupons/vouchers / 優(yōu)惠券/折扣券 Regular low-price activities (e.g., 9.9 Yuan promotion) / 常態(tài)化低價活動（如9.9元活動） Membership system / 會員體系 Social media marketing (Xiaohongshu, Douyin) / 社交媒體營銷（小紅書、抖音） KOL/influencer collaborations / 博主/KOL合作 Co-branding campaigns / 聯(lián)名營銷活動 Student exclusive offers / 學生專屬優(yōu)惠 Traditional ads (billboards, etc.) / 傳統(tǒng)廣告（戶外廣告等） Other (please specify: ) / 其他（請具體說明：）
12. What do you think is the most successful aspect of Luckin Coffee's brand image promotion? / 您認為瑞幸咖啡最成功的品牌形象宣傳是什么？ High cost-performance / 高性價比 Young & trendy brand image / 年輕潮流的品牌形象 Convenient & efficient service / 便捷高效的服務 Viral co-branding marketing / 出圈的聯(lián)名營銷 High product quality / 高品質(zhì)產(chǎn)品 Other (please specify: ) / 其他（請具體說明：）
13. To what extent do Luckin Coffee's promotional activities influence your purchase decision? / 瑞幸咖啡的促銷活動對您的購買決策影響程度如何？ Highly influential / 影響很大 Somewhat influential / 有一定影響 Not very influential / 影響不大 No influence at all / 完全沒影響
Part 6: Service & Experience Strategy 第六部分：服務與體驗策略 14. How satisfied are you with Luckin Coffee's order fulfillment speed? / 您對瑞幸咖啡的出餐/訂單完成速度是否滿意？ Very satisfied / 非常滿意
Very dissatisfied / 非常不滿意
15. How satisfied are you with the service attitude of Luckin Coffee's staff? / 您對瑞幸咖啡門店員工的服務態(tài)度是否滿意？ Very satisfied / 非常滿意
Very dissatisfied / 非常不滿意
16. How satisfied are you with the environment of Luckin Coffee's offline stores? / 您對瑞幸咖啡線下門店的環(huán)境是否滿意？ Very satisfied / 非常滿意
Very dissatisfied / 非常不滿意
Part 7: Open-ended Question 第七部分：開放式問題 17. What suggestions do you have for Luckin Coffee's future marketing strategies or service experience? / 您對瑞幸咖啡未來的市場營銷策略或服務體驗有什么建議？