我是一名大學(xué)生。正在做蘋果手機客戶滿意度的問卷調(diào)查,旨在完成一項學(xué)業(yè)作業(yè)。本問卷僅用于學(xué)術(shù)研究。所有信息將嚴(yán)格保密,不會對外公開。完成問卷預(yù)計占用您5分鐘時間,感謝您的支持與參與!
I am a college student. I am conducting a survey on customer satisfaction with the iPhone for an academic assignment . This questionnaire is only for academic research. All information will be kept strictly confidential and w ill not be disclosed to the public. It will take about 5 minutes to complete. Thank you for your support and participation!
1. 您的年齡段是? What is your age group? 18歲以下 Under 18 19-24歲 19-24 25-34歲 25-34 35-44歲 35-44 45歲以上 Over 45
2. 您每月的可支配收入是多少? What is your monthly disposable income? 1500元以下 Below 1500 RMB 1501-3000元 1501-3000 RMB 3001-5000元 3001-5000 RMB 5001-8000元 5001-8000 RMB 8000元以上 Above 8000 RMB
3. 您目前正在使用哪一款iPhone機型? Which iPhone model are you currently using? iPhone 17 / 17 Plus / 17 Pro / 17 Pro Max iPhone 16 / 16 Plus / 16 Pro / 16 Pro Max iPhone 15 / 15 Plus / 15 Pro / 15 Pro Max iPhone 14 / 14 Plus / 14 Pro / 14 Pro Max iPhone 13 / 13 mini / 13 Pro / 13 Pro Max iPhone 12 / 12 mini / 12 Pro / 12 Pro Max iPhone SE Series (2nd / 3rd Generation) iPhone 11 and earlier models Others (Please specify: ) 其他(請注明:)
4. 您使用iPhone的時長為? How long have you been using the iPhone? 6個月以內(nèi) Less than 6 months 6個月-1年 6 months – 1 year 1-3年 1 – 3 years 3-5年 3 – 5 years 5年以上 More than 5 years
5. 您日常使用iPhone的主要場景是? What are your main daily usage scenarios for the iPhone? 社交溝通 Social communication 娛樂(游戲、短視頻、音樂) Entertainment (games, short videos, music) 學(xué)習(xí)辦公 Study & office work 拍照攝像 Photography and video recording 移動支付 Mobile payment 其他(請注明) Others (Please specify )
6. 您購買iPhone時會重點考慮以下哪些因素? Please select all factors you consider important when buying an iPhone. 品牌口碑與知名度 Brand reputation and popularity 產(chǎn)品性能與運行流暢度 Product performance and running smoothness iOS系統(tǒng)體驗與蘋果生態(tài) iOS system experience and Apple ecosystem 相機與視頻拍攝畫質(zhì) Camera and video recording quality 續(xù)航能力與充電速度 Battery life and charging speed 外觀設(shè)計與機身質(zhì)感 Appearance design and body texture 產(chǎn)品售價 Product pricing 售后服務(wù)與保修政策 After-sales service and warranty policy
7. 您對iPhone以下哪些方面感到滿意? What aspects are you satisfied with on the iPhone? 系統(tǒng)運行流暢度 System running fluency 相機視頻拍攝效果 Camera and video shooting effect 日常續(xù)航表現(xiàn) Daily battery life performance 充電速度 Charging speed 手機信號穩(wěn)定性 Mobile signal stability 官方售后服務(wù)體驗 Official after-sales service experience
8. 當(dāng)您在購買過程中,銷售人員是否有效地解決了您的需求? Did the sales staff address your needs effectively during the purchase process? 完全未解決 Not resolved at all 解決效率低 Poor efficiency 基本解決 Mostly resolved 高效解決 Efficiently resolved 超出預(yù)期解決 Exceeded expectations
9. 在您購買蘋果手機的過程中,銷售人員的服務(wù)態(tài)度是否讓您感到滿意? During your purchase of an iPhone, how satisfied were you with the service attitude of the sales staff ? 非常不滿意 Very Dissatisfied 不滿意 Dissatisfied 一般 Neutral 滿意 Satisfied 非常滿意 Very Satisfied
10. 您對蘋果線下門店的服務(wù)體驗滿意嗎? How satisfied are you with your experience of service at Apple’s offline stores? 非常不滿意 Very Dissatisfied 不太滿意 Dissatisfied 一般 Average 比較滿意 Satisfied 非常滿意 Very Satisfied
11. 在蘋果售后維修服務(wù)中,工作人員的服務(wù)態(tài)度是否讓你感到滿意? Are you satisfied with the service attitude of the staff at Apple's after-sales service center? 非常不滿意 Very Dissatisfied 不滿意 Dissatisfied 一般 Average 滿意 Satisfied 非常滿意 Very Satisfied
12. 您認(rèn)為蘋果手機售后服務(wù)存在的主要問題? What are the main problems of the iPhone after-sales service? 維修等待時間長 Long waiting time for repair 維修收費價格高 High maintenance fees 服務(wù)態(tài)度欠佳 Poor service attitude 維修專業(yè)度不足 Lack of professional repair skills 沒有明顯問題 No obvious problems
13. 您下次更換手機時,是否會繼續(xù)選擇iPhone? Will you choose the iPhone again when you change your next phone? 一定會 Definitely yes 可能會 Probably yes 不確定 Not sure 可能不會 Probably no 一定不會 Definitely no
14. 你認(rèn)為蘋果手機最需要改進(jìn)的地方是什么? What do you think is the area where the iPhone most need improvement?