Hello! I am a student conducting academic research for BCOM O2 course. All personal information is kept strictly confidential. There are no right or wrong answers. Please answer truthfully. Thank you very much for your cooperation!
您好！我是在校學(xué)生，本次問卷僅用于BCOM O2課程學(xué)術(shù)研究調(diào)查，所有個(gè)人信息嚴(yán)格保密，答案無對錯(cuò)之分，請根據(jù)您真實(shí)感受填寫，衷心感謝您的配合！
1. Gender您的性別：
Male男 Female女
2. Age group
您的年齡段： Under 1818歲以下 18~25 26~30 31~40 Over 4141以上
3. How well do you know and have you purchased KELME sports brand?（single choice）
Very familiar ＆ frequent purchases非常了解，多次購買 Heard of it ＆ occasional purchases聽說過，偶爾購買 Slightly heard, never bought略有耳聞，從未購買 No knowledge of the brand at all完全不了解該品牌
4. Which KELME products do you use most often?（single choice）您最常接觸卡爾美哪類產(chǎn)品？（單選）
Professional football wear ＆ training suits足球?qū)I(yè)服飾、訓(xùn)練服 Casual running sportswear跑步休閑運(yùn)動(dòng)服裝 Sports shoes, socks ＆ accessories運(yùn)動(dòng)鞋、球襪配件 Custom match jerseys賽事定制球衣 Other sports merchandise其他運(yùn)動(dòng)周邊
5. How satisfied are you with product quality?（single choice）
Very satisfied非常滿意 Quite satisfied比較滿意 Neutral一般 Dissatisfied不太滿意 Very dissatisfied非常不滿意
6. What do you think of KELME overall cost performance？（single choice）
Reasonable pricing價(jià)格合理 Overpriced價(jià)格偏高 Underpriced價(jià)格偏低
7. Compared with Anta, Li-Ning, how competitive are KELME prices?（single choice）
Stronger更強(qiáng) Similar差不多 Weaker偏弱 Much worse差距較大
8. Which preferential activities attract you most to consume?（single choice）
以下哪種優(yōu)惠活動(dòng)最能吸引您消費(fèi)？（單選） Direct discount直接打折降價(jià) Cross-store full reduction跨店滿減 Long-term member discount會員長期折扣 Buy one get one free package買一贈(zèng)一套餐 Exclusive coupons專屬優(yōu)惠卷
9. Where do you mainly buy KELME products?（single choice）
您主要通過哪些渠道購買卡爾美？（單選） Official Taobao ＆ JD stores淘寶/京東官方旗艦店 Douyin short videos ＆ live streaming抖音短視頻、直播購物 Offline physical stores線下實(shí)體專賣店 Sports goods shops體育用品門店 Other channels其他渠道
10. How do you learn about KELME brand?（single choice）
您主要通過什么途徑了解卡爾美品牌？（單選） Sports event sponsorship體育賽事贊助曝光 Douyin ＆ Xiaohongshu social media抖音、小紅書短視頻推廣 Friend recommendations ＆ e-commerce ads親友推薦、電商廣告 Others其他
11. Which promotion most encourages you to buy?（single choice）
最能提升您購買意愿的品牌推廣方式？（單選） Sports star endorsement體育球星代言 Football event title sponsorship足球賽事冠名贊助 Offline sports events線下體育活動(dòng)賽事 Social media influencer recommendations短視頻達(dá)人種草
12. How complete are KELME member benefits and customer care activities?（single choice）
您是否愿意復(fù)購卡爾美并推薦給身邊人？（單選）
Definitely一定會 Probably大概率會 Uncertain不確定 No不會
13. What suggestions do you have for improving KELME's marketing strategies?您認(rèn)為卡爾美在市場營銷方面，還有哪些改進(jìn)建議？
This is the end of the questionnaire. Thank you for your sincere participation.
本次問卷到此結(jié)束，感謝您真誠參與。