蜜雪冰城品牌認(rèn)知與新媒體影響調(diào)查 Survey on Brand Perception and New Media Influence of Mixue Ice Cream & Tea

本問卷僅用于學(xué)術(shù)研究，所有數(shù)據(jù)將匿名處理。 This survey is for academic purposes only. All responses will remain anonymous.

1. 您的年齡是？ What is your age?

18歲以下 Below 1818–2425–3031及以上 31 and above

2. 您的身份是？ What is your current status?

學(xué)生 Student上班族 Working adult其他 Others

3. 您多久購買一次蜜雪冰城？ How often do you purchase from Mixue?

每周多次 Several times a week每周一次 Once a week偶爾 Occasionally從不 Never

4. 您選擇蜜雪冰城的主要原因是？ What are your main reasons for choosing Mixue?

價(jià)格便宜 Affordable price口味不錯(cuò) Taste門店多、方便 Accessibility社交媒體影響 Social media influence朋友推薦 Word of mouth

5. 您是否在社交媒體上看到過蜜雪冰城相關(guān)內(nèi)容？ Have you seen Mixue-related content on social media?

是 Yes否 No

6. 您主要通過哪些平臺接觸到蜜雪冰城？ Which platforms did you encounter Mixue on?

抖音 TikTok小紅書 XiaohongshuInstagramFacebook其他 Others

7. 請?jiān)u價(jià)以下說法 Please rate the following statements

我經(jīng)常在社交媒體上看到蜜雪冰城內(nèi)容 I frequently see Mixue content on social media

蜜雪冰城的廣告/音樂讓我印象深刻 Mixue’s advertisements/music are memorable

社交媒體提高了我對蜜雪冰城的認(rèn)知 Social media increases my awareness of Mixue

8. 請?jiān)u價(jià)以下品牌聯(lián)想 Please rate how strongly you associate the following with Mixue

蜜雪冰城價(jià)格便宜 Mixue is affordable

蜜雪冰城讓人感到快樂 Mixue is associated with happiness

蜜雪冰城具有強(qiáng)烈品牌記憶（容易記?。?Mixue has strong brand recall

蜜雪冰城具有高品質(zhì) Mixue offers high quality

9. 您對蜜雪冰城的整體評價(jià)是？ How would you rate Mixue overall?

非常好 Very positive較好 Positive一般 Neutral較差 Negative

10. 如果價(jià)格上漲，您是否仍會選擇蜜雪冰城？ Would you still choose Mixue if its price increases?

會 Yes不確定 Not sure不會 No

11. 請用一個(gè)詞形容蜜雪冰城 Describe Mixue in one word

更多問卷復(fù)制此問卷

国产高清日日夜夜操,久草综合在线婷婷色,国产久久久,久久99亚洲激情,色综合婷婷淫,夜夜久久精品国产,美女起爽视频,91亚洲色,久久青青草在线视频