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Netflix Student Plan Survey

Estimated time: 8–15 minutes | All responses are anonymous
Section 1: Screening
1. Are you currently enrolled as a college or university student?
2. Have you ever watched content on any video streaming service, whether through your own subscription, a shared account, or a free trial?
Section 2: Demographics
3. What is your age?
4. What is your gender?
5. What is your approximate monthly personal budget for entertainment subscriptions (streaming, music, etc.) in total?
Section 3: Current Streaming Behavior
6. Which of the following streaming services are you currently subscribed to?
7. If you subscribe to Netflix, which plan are you currently on?
8. On average, how many hours per week do you spend watching Netflix?
9. Are you aware that some Netflix competitors offer discounted student plans? (e.g., Hulu Student at $1.99/month, Peacock Student at $2.99/month)
Section 4: Subscription Attribute Importance
When considering whether to subscribe to a streaming service, how important is each of the following features to you? Please rate each on a scale from 1 (Not at all important) to 10 (Extremely important).
10. Attribute Importance Rating
  • 1 - Not at all important
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10 - Extremely important
Monthly price
Video quality (e.g., 1080p Full HD vs. 4K Ultra HD)
Number of simultaneous screens
Absence of advertisements
Offline download availability
Content library richness (limited vs. full library access)
Section 5: Subscription Intention
Please rate your likelihood of each of the following on a scale from 1 (Very unlikely) to 10 (Very likely).
11. Subscription Intention Rating
  • 1 - Very unlikely
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10 - Very likely
I am likely to subscribe to Netflix in the next 3 months.
I would subscribe to Netflix if the price were lower.
I would switch to Netflix if it better fit my needs.
12. What is the maximum monthly price you would be willing to pay for a Netflix subscription plan designed for students? (Please enter a number in USD)$__________ / month
Section 6: Subscription Plan Evaluation

Below you will see 16 different streaming subscription plan profiles. Each profile describes a hypothetical plan with a specific combination of features and a monthly price. Please read each profile carefully and rate how likely you would be to subscribe to that plan.

Please note: these are not real plans from any specific streaming service. Rate each one based on your own preferences. There are no right or wrong answers.

? 1 = Definitely would NOT subscribe ? 10 = Definitely WOULD subscribe

13.
How likely are you to subscribe ?
Definitely would NOT subscribe(1)
Definitely WOULD subscribe(10)
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How likely are you to subscribe to Profile 24?
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How likely are you to subscribe ?
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Section 7: Open-Ended
63. Is there anything else you think Netflix should include in a student plan that was not covered above? (Optional)
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