西貝餐飲預(yù)制菜看法民意調(diào)查問卷

This questionnaire is anonymous. All data is only used for research and analysis. Thank you for your honest answers.

本問卷匿名填寫，僅用于調(diào)研分析，感謝如實(shí)作答。

Gender

您的性別？

Male 男性Female 女性

Age group

您的年齡段？

Under 18 18歲以下18–25 years old 18–25歲26–35 years old 26–35歲Over 45 years old 45歲以上

Personal monthly income level

您的個(gè)人月收入水平？

No income / Student 無收入（學(xué)生群體）Below 3000 yuan 3000元以下3000–6000 yuan 3000–6000元6001–10000 yuan 6001–10000元10001–15000 yuan 10001–15000元Over 15000 yuan 15000元以上

Personal monthly living expenses (For students)

您每月生活費(fèi)大概為？

Below 1000 yuan1000元以下1000–1500 yuan1000–1500元1501–2000 yuan1501–2000元2001–2500 yuan2001–2500元Above 2500 yuan2500元以上

How familiar are you with Xibei, and have you dined there before?

您對西貝品牌了解及消費(fèi)情況？

Never heard of it, no consumption experience從未聽說，無消費(fèi)Heard of it, no consumption experience聽說過，未消費(fèi)Dine in occasionally偶爾到店消費(fèi)Dine in frequently經(jīng)常到店消費(fèi)

6. How did you learn about Xibei? (Multiple choices allowed)您了解西貝的渠道？

Offline stores / Commercial districts線下門店/商圈Short video platforms / Social media短視頻、社交平臺Recommendations from relatives and friends親友推薦Meituan, Dianping and other review platforms美團(tuán)、大眾點(diǎn)評等平臺Advertisements and promotions廣告宣傳Others其他

Have you heard of the Xibei pre-made dish public opinion incident?

您是否了解西貝預(yù)制菜輿論事件？

No knowledge at all完全不了解Heard a little about it略有耳聞Know the basic facts了解大致情況Fully aware of all details十分清楚細(xì)節(jié)

When dining out, do you pay attention to pre-made dishes?

外出就餐，您會(huì)關(guān)注是否為預(yù)制菜嗎？

Always pay close attention每次都會(huì)關(guān)注Notice only when marked看到標(biāo)注才留意Rarely care, focus on taste不太關(guān)注，注重口味Never care at all完全不在意

What is your attitude towards restaurants using pre-made dishes?

您對餐飲使用預(yù)制菜的態(tài)度？

Strongly opposed強(qiáng)烈排斥Quite concerned / Minded比較介意Neutral and acceptable中立接受Fully approved完全認(rèn)可

10. What is your main reason for minding or rejecting pre-made dishes? (Multiple choices allowed) 您介意、排斥預(yù)制菜，最核心的底層原因是什么？

Worried about long-term dietary health risks擔(dān)心長期吃，影響身體健康Think catering brands cut corners and reduce sincerity覺得品牌偷工減料，缺乏經(jīng)營誠意The dining experience cannot meet psychological expectations破壞外出吃飯的儀式感和用餐體驗(yàn)Doubt the freshness and standardized storage process懷疑食材不新鮮、儲存流程不規(guī)范Feel inconsistent with the brand’s original positioning和高端正餐品牌定位不匹配Other personal concerns其他原因

11.

What makes you accept or recognize the use of pre-made dishes in catering? (Multiple choices allowed)

您能夠接受甚至認(rèn)可餐飲使用預(yù)制菜，主要原因是？

Help shorten serving time and improve dining efficiency出餐更快，用餐更高效便捷Stable taste and standardized food production口味標(biāo)準(zhǔn)化，品質(zhì)穩(wěn)定統(tǒng)一Reasonable food safety supervision and guaranteed quality食品安全監(jiān)管完善，品質(zhì)有保障Cost-effective and affordable price advantage性價(jià)比更高，價(jià)格更加親民Meet diverse dining needs and rich menu choices豐富菜品種類，滿足多元用餐需求Other personal concerns其他原因

12.

What price difference between pre-made dishes and freshly-cooked dishes can you accept?

您可接受預(yù)制菜與現(xiàn)做菜的價(jià)格差異？

Pre-made dishes should be lower預(yù)制菜更低Same price for both價(jià)格相同Slight premium on pre-made dishes預(yù)制菜小幅溢價(jià)High premium on pre-made dishes預(yù)制菜高價(jià)溢價(jià)

13.

If pre-made dishes are sold at a lower price, would you fully trust the brand’s food quality management?

就算預(yù)制菜價(jià)格便宜，您會(huì)因此完全放心品牌的品控管理嗎？

Still not at ease, quality is more important than price依然不放心，品質(zhì)比價(jià)格更重要Basically trust, low price is reasonable for pre-made dishes基本放心，便宜就合理可以接受Need the brand to show real inspection reports first必須要看真實(shí)質(zhì)檢報(bào)告才敢放心It depends on the actual taste of the dishes要看實(shí)際菜品口感好不好再說

14. What concerns consumers most about Xibei’s pre-made dish incident? (Multiple choices allowed) 西貝預(yù)制菜事件，消費(fèi)者最介意的問題是什么？

Failure to actively mark and inform customers未主動(dòng)標(biāo)注告知Overpriced dishes with low cost performance定價(jià)偏高、性價(jià)比低Perfunctory and delayed official response官方回應(yīng)敷衍滯后Potential risks in food safety食品安全存在隱患Poor taste of pre-made dishes預(yù)制菜口感較差Others其他

15.

If Xibei clearly marks pre-made dishes / freshly-cooked dishes, how will your trust change?

若西貝明確標(biāo)注預(yù)制菜/現(xiàn)做菜，您的信任度？

Significantly improved, willing to visit again明顯提升，愿意光顧Slightly improved, keep a wait-and-see attitude小幅提升，保持觀望No change at all沒有變化No improvement, worse impression不會(huì)提升，印象變差

16.

What improvements do you suggest Xibei make? (Multiple choices allowed)

您認(rèn)為西貝應(yīng)如何改進(jìn)？

Disclose ingredient information and quality control standards公開食材與品控信息Lower dish prices下調(diào)菜品價(jià)格Increase the proportion of freshly-cooked dishes增加現(xiàn)制菜品比例Open transparent kitchens and accept public supervision透明后廚，接受監(jiān)督Improve after-sales service and feedback channels完善售后反饋渠道Launch preferential activities and promotions推出優(yōu)惠活動(dòng)Others其他

17.

Do you have any suggestions for Xibei’s future development?

對于西貝后續(xù)發(fā)展，您有哪些建議？

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西貝餐飲預(yù)制菜看法民意調(diào)查問卷