Investigating Factors Affecting Gen Z Behavioral Intention towards
Androgynous Clothing for Self-identity Expression
1. 研究說(shuō)明/ Research Description
親愛(ài)的參與者,
Dear participants,
這項(xiàng) 問(wèn)卷 旨在 探討影響中國(guó) Z 世代 ( 1995-2012 年出生的人) 在表達(dá)自我認(rèn)同時(shí) , 選擇 無(wú)性別服飾 ( AC ) 的行為意向因素,以獲得 Z 世代真實(shí)經(jīng)歷與感受,更好地理解他們面臨的 挑戰(zhàn) 。 This questionnaire investigates the factors affecting the behavioral intentions of Chinese Gen-Z (People born between 1995 and 2012) in choosing androgynous clothing for expressing self-identity, in order to gain a true understanding of Gen Z's experiences and feelings and better comprehend the challenges they face.
本問(wèn)卷將 “ Androgynous Clothing” 定義 為一種融合 了 男性化 與 女性化 設(shè)計(jì)元素 的服裝風(fēng)格。 例如女性穿剪裁硬朗的西裝,男性穿帶有蕾絲或柔和色彩的服裝 。 在中國(guó)市場(chǎng) , 這類服裝 通常被稱為 “ 無(wú)性別 服飾 ” (AC)。 它與試圖淡化或回避 性別特征 的中性服飾不同, 無(wú)性別服飾 有意將 男女 性別 特征 并置或結(jié)合 在一起,旨在 顛覆傳統(tǒng)性別刻板印象, 打破性別審美束縛,讓服裝成 為自我表達(dá) 的延伸。 This questionnaire defines androgynous clothing as a style of clothing that blends masculine and feminine design, such as women wearing sharply tailored suits or men wearing clothing featuring lace or soft colors. In the Chinese market, this style is commonly referred to as “無(wú)性別服飾”.Unlike Unisex clothing, which seeks to downplay or avoid gender-specific characteristics, Androgynous Clothing intentionally juxtaposes or combines masculine and feminine traits. It aims to subvert traditional gender stereotypes, break free from gender-based aesthetic constraints, and allow clothing to serve as an extension of self-expression.
2. 填寫(xiě)說(shuō)明/Instructions for Completion
以下題目均采用 5 點(diǎn)李克特量表:
The following questions use a 5-point Likert scale:
1 = Strongly Disagree非常不同意
2 = Disagree不同意
3 = Neutral一般
4 = Agree同意
5 = Strongly Agree非常同意
請(qǐng)?jiān)谧罘夏鷮?shí)際情況的選項(xiàng)上作答。
Please answer with the option that best reflects your situation.
3. 知情同意與責(zé)任說(shuō)明/ Informed Consent and Responsibility Statement
本問(wèn)卷不收集姓名、身份證號(hào)等個(gè)人身份信息。This questionnaire does not collect personal identification information such as name or ID number.
所有數(shù)據(jù)僅用于學(xué)術(shù)研究,并將嚴(yán)格保密。All data will be used solely for academic research and will be kept strictly confidential.
您可在任何時(shí)間中止填寫(xiě)或退出調(diào)查,不會(huì)產(chǎn)生任何不良后果。You may stop completing the questionnaire or withdraw from the survey at any time without any adverse consequences.
提交問(wèn)卷即表示您自愿參與本研究并同意研究者使用您的回答數(shù)據(jù)。Submitting the questionnaire indicates your voluntary participation in this research and your consent to the researchers' use of your responses.
If you understand and agree to the above, please continue completing the questionnaire.如您已理解并同意上述內(nèi)容,請(qǐng)繼續(xù)填寫(xiě)問(wèn)卷。
性別/Gender 男性 Male 女性 Female 非二元性別 Non-binary 其他 Other
您目前的身份是 / What is your current role?
已工作 Employed 學(xué)生 Student 創(chuàng)業(yè)/自由職業(yè)者 Self-employed 其他 Other
你 當(dāng)前居住的城市屬于/ The city where you currently live is
一線城市(北京、上海、廣州、深圳)Tier 1 cities(Beijing, Shanghai, Guangzhou,Shenzhen) 新一線及二線城市(如成都、杭州、重慶、武漢、蘇州、西安、南京)Tier new 1 cities and 2 cities(such as Chengdu, Hangzhou, Chongqing, Wuhan,Suzhou,Xian, Nanjing, etc.) 三線及四線城市(其他地級(jí)市及縣級(jí)市)Tier 3 and Tier 4 cities Rural areas 鄉(xiāng)鎮(zhèn)/農(nóng)村
每月服飾花銷(xiāo)/ Monthly clothing expenditure 0-1,000 RMB 1,001-2,000 RMB >2,001 RMB
你平時(shí)穿著 雌雄同體 服裝的頻率是? How often do you usually wear androgynous clothing? 從未穿過(guò) Never 很少(每年1-2次)Rarely (1-2 times per year) 有時(shí)(每月1-2次)Sometimes (1-2 times per month) 經(jīng)常(每周1-2次)Frequently (1-2 times per week) 總是(幾乎每天)Always (almost every day)
SA1: 社會(huì)普遍認(rèn)為,男性氣質(zhì)通常與獨(dú)立相關(guān),其表現(xiàn)形式為“不輕易求助他人”。In society, masculinity is often associated with independence in the form of “not easily seeking help from others”.SA2: 社會(huì)普遍認(rèn)為,男性氣質(zhì)通常與能力(如專業(yè)技術(shù)能力、邏輯分析能力等)相關(guān)。In society, masculinity is often associated with competence(such as professional technical skills and logical analytical skills).SA3: 社會(huì)普遍認(rèn)為,男性氣質(zhì)通常與較強(qiáng)的領(lǐng)導(dǎo)能力(如獨(dú)立決策的權(quán)威型)相關(guān)。In society, masculinity is often associated with strong leadership ability (such as the authoritative type that makes independent decisions).SA4: 社會(huì)普遍認(rèn)為,男性氣質(zhì)通常與果斷(而非猶豫不決)相關(guān)。In society, masculinity is often associated with assertiveness (rather than indecisive).SA 5: 社會(huì)普遍認(rèn)為,男性氣質(zhì)通常與自立自強(qiáng)相關(guān)。In society, masculinity is often associated with self-reliance.SC1: 社會(huì)普遍認(rèn)為,女性氣質(zhì)通常與富有同情心相關(guān)。In society, femininity is often associated with being sympathetic.SC 2: 社會(huì)普遍認(rèn)為,女性氣質(zhì)通常與友善相關(guān)。In society, femininity is often associated with being kind.SC 3: 社會(huì)普遍認(rèn)為,女性氣質(zhì)通常與善解人意相關(guān)。In society, femininity is often associated with being understanding.SC 4: 社會(huì)普遍認(rèn)為,女性氣質(zhì)通常與柔和相關(guān)。In society, femininity is often associated with being Gentle.SC 5: 社會(huì)普遍認(rèn)為,女性氣質(zhì)通常與溫暖相關(guān)。In society, femininity is often associated with being warm.EGDE1: 人們的著裝應(yīng)當(dāng)清楚地展示他們是男性還是女性。People’s clothing should clearly indicate whether they are men or women.EGDE2: 在著裝上,女孩與男孩之間有必要保持明確的性別區(qū)分。It is necessary to have clear distinctions between girls and boys in clothing.EGDE3: 社會(huì)普遍認(rèn)為,真正的男人應(yīng)該具有男性氣概。A real man needs to be masculine.EGDE4: 社會(huì)普遍認(rèn)為,某些款式的服裝設(shè)計(jì)更適合男性而非女性。Society generally believes that some types of clothing designs are more suitable for men than women.EGDE5: 社會(huì)普遍認(rèn)為,在著裝方面,女孩比男孩更應(yīng)當(dāng)注重自身的外表。Society generally believes that girls should pay more attention to their appearance than boys when it comes to clothing.EPIN1: 男性絕不應(yīng)展現(xiàn)其女性化的一面。Men should never show their feminine side.EPIN2: 對(duì)男性而言,在穿著上應(yīng)該顯得強(qiáng)壯有力量。It is important for men to dress in ways that make them look tough.EPIN3: 人們不應(yīng)該被允許在公共場(chǎng)合穿異性服裝。Individuals should not be allowed to cross dress in public.EPIN 4: 女性在公共場(chǎng)合打扮成男性形象,是不符合傳統(tǒng)道德觀念的。It is morally wrong for a woman to present herself as a man in public.EPIN 5: 人們的著裝應(yīng)當(dāng)與其生理性別相符,這一點(diǎn)很重要。It is important for a person to wear clothing consistent with their biological gender.EPIN 6: 男性和女性通過(guò)穿衣服來(lái)模糊性別界限,這是不合適的。It is inappropriate for men and women to blur gender boundaries through clothing.SIIC1: 穿無(wú)性別服飾對(duì)我來(lái)說(shuō)很有意義。Wearing Androgynous Clothing means a lot to me.SIIC2: 穿無(wú)性別服飾是我生活中重要的組成部分。Wearing Androgynous Clothing is a significant part of my life.SIIC3: 可以說(shuō),無(wú)性別服飾構(gòu)成了我個(gè)人身份認(rèn)同的核心。I would say Androgynous Clothing is central to my identity as a person.SIIC4: 穿無(wú)性別服飾對(duì)我來(lái)說(shuō)很重要。Wearing Androgynous Clothing is important to me.SIIC 5: 穿無(wú)性別服飾,是我自我身份的一部分。Wearing Androgynous Clothing is part of who I am.SINP1: 我在穿無(wú)性別服飾時(shí)呈現(xiàn)出的形象對(duì)我來(lái)說(shuō)很重要,因?yàn)槲蚁M@得他人的接納。How I look in my Androgynous Clothing is important because I want others to accept me.SINP 2: 我在乎別人如何看我穿無(wú)性別服飾時(shí)的外在形象。I care about what other people think of how I look in my Androgynous Clothing.SINP 3: 我在穿著特定款式或品牌的服飾(無(wú)性別風(fēng)格)時(shí)會(huì)格外謹(jǐn)慎,因?yàn)檫@些穿著會(huì)影響他人對(duì)我的看法。I'm careful in wearing certain styles or brands of cothing (Androgynous) because they affect how people respect me.SINP 4: 我很在意人們是否會(huì)因?yàn)槲业拇┲绞蕉J(rèn)為我是具有雌雄同體氣質(zhì)的人。I care about whether people perceive me as androgynous because of the way I dress.SINP 5: 我會(huì)根據(jù)別人可能怎么看我,來(lái)決定自己穿無(wú)性別服裝時(shí)該怎么打扮。I adjust how I present myself in androgynous clothing according to how I think others will interpret it.SIRSC1: 這些無(wú)性別風(fēng)格的服飾和品牌反映了我認(rèn)為自己是什么樣的人。These products and brands (Androgynous Clothing) reflect the kind of person I see myself to be.SIRSC 2: 我屬于某種特定類型的人,而我的衣著(無(wú)性別服飾)恰恰體現(xiàn)了這一點(diǎn)。I am a certain type of person, and my clothes (Androgynous Clothing) reflect that.SIRSC 3: 我所穿的無(wú)性別服飾幫助我成為真實(shí)的自己。The clothes I wear (Androgynous Clothing) help me to be who I am.SIRSC 4: 我對(duì)無(wú)性別服飾有著真實(shí)的身份認(rèn)同感。I can really identify with Androgynous Clothing.SIRSC 5: 我的無(wú)性別服裝幫助我縮小“真實(shí)的自我”與“理想中的自我”之間的差距。My Androgynous Clothing helps me narrowing the gap between I am and what I try to be.SIIE1: 我喜歡通過(guò)穿著無(wú)性別服裝來(lái)展現(xiàn)我的個(gè)性。I like to show my personality by dressing in Androgynous Clothing.SIIE2: 我通過(guò)穿著無(wú)性別服裝,讓人們了解我是一個(gè)怎樣的人。I wear certain clothing (Androgynous Clothing) to let people know what kind of person I am.SIIE3: 通過(guò)我的穿著(無(wú)性別服飾),我可以向他人傳達(dá)我的價(jià)值觀。Through my clothing (Androgynous Clothing), I can show my values to others.SIIE 4: 穿著無(wú)性別服飾有助于我表達(dá)自己的風(fēng)格。Using Androgynous Clothing helps me to express my style.SIIE 5: 我的無(wú)性別服裝能夠幫助我實(shí)現(xiàn)我所向往的身份。My Androgynous Clothing helps me achieve the identity I want to have.SIIE 6: 以無(wú)性別風(fēng)格呈現(xiàn)自我,是我個(gè)人形象的重要體現(xiàn)。Presenting myself in an Androgynous way is an important reflection of my image.AI1: 我更傾向于穿著那些能讓我突破常規(guī),有助于個(gè)人成長(zhǎng)的無(wú)性別服裝。I prefer to wear Androgynous Clothing that will help me advance in my personal development.AI2: 對(duì)我而言,擁有能夠適用于多種場(chǎng)合的無(wú)性別服裝很重要。Having Androgynous Clothing that can be worn for many occasions is important to me.AI 3: 無(wú)性別服飾與我的生活方式很契合。This Androgynous Clothing would be appropriate for my lifestyle.AI 4: 無(wú)性別服裝對(duì)穿著者有很多益處(如時(shí)尚、實(shí)用、舒服、能表達(dá)自我等)。Androgynous clothing have a lot of beneficial characteristics.AI 5: 我認(rèn)為穿無(wú)性別服裝是一件很值得的事情。I consider wearing Androgynous Clothing to be extremely worthwhile.AA1: 我認(rèn)為無(wú)性別風(fēng)格的服飾能為我的生活增添興奮感。I think Androgynous styles of clothing add excitement to my life.AA2: 無(wú)性別服飾的設(shè)計(jì)對(duì)我具有審美吸引力。The designs of Androgynous Clothing are aesthetically appealing to me.AA 3: 當(dāng)我穿上新的無(wú)性別服飾時(shí),我會(huì)對(duì)自己感覺(jué)良好。I feel good about myself when I have new Androgynous Clothing to wear.AA 4: 我認(rèn)為穿無(wú)性別服飾是一件令人愉悅的事情。I think that wearing Androgynous Clothing is pleasant.AA 5: 穿無(wú)性別服飾讓我感覺(jué)更自信。Wearing androgynous clothing makes me feel confident.SNI1: 我在乎的人會(huì)認(rèn)可我穿無(wú)性別服飾。People I care about would approve my Androgynous Clothing purchase.SNI2: 我的朋友們認(rèn)可我穿無(wú)性別服飾。My friends approve me wearing Androgynous Clothing.SNI3: 我的家人認(rèn)可我穿無(wú)性別服飾。My family members approve me wearing Androgynous Clothing.SNI4: 大多數(shù)對(duì)我重要的人,都覺(jué)得我應(yīng)該穿無(wú)性別服裝。Most people who are important to me think that I should wear Androgynous Clothing.SNI5: 對(duì)我而言最重要的大多數(shù)人,都認(rèn)為穿無(wú)性別服飾對(duì)我來(lái)說(shuō)是合適的。Most people who matter to me believe that wearing Androgynous Clothing is appropriate for me.SND1: 我的家人會(huì)穿無(wú)性別服飾。My family members wear Androgynous Clothing.SND2: 我的朋友們會(huì)穿無(wú)性別服飾。My friends wear Androgynous Clothing.SND3: 我周?chē)娜硕即o(wú)性別服飾。People around me wear Androgynous Clothing.SND 4: 我在社交媒體上關(guān)注的大多數(shù)人都會(huì)穿無(wú)性別服飾。Most people I follow on social media wear androgynous clothing.SND 5: 與我年齡相仿的許多人都會(huì)穿無(wú)性別風(fēng)格的服飾。Many people of my age wear androgynous clothing.PBCSE1: 我有能力穿無(wú)性別服飾。I am capable of wearing Androgynous Clothing.PBCSE2: 對(duì)我而言,穿無(wú)性別服飾非常容易。For me wear of Androgynous Clothing is very easy.PBCSE 3: 我確信自己能夠穿無(wú)性別服飾。I am certain that I can wear Androgynous Clothing.PBCSE 4: 如果我想穿無(wú)性別服飾,我有信心能夠做到。I am confident that I can wear androgynous clothing if I want to.PBCSE 5: 即使有些不容易,我也相信自己能夠穿無(wú)性別服飾。Even if it is difficult, I believe I can wear androgynous clothing.PBCC1: 在購(gòu)買(mǎi)無(wú)性別服飾時(shí),我可以自由選擇。I am free to choose when purchasing Androgynous Clothing.PBCC 2: 我有錢(qián)買(mǎi)無(wú)性別服飾。I have money to buy Androgynous Clothing.PBCC 3: 我知道在哪里可以買(mǎi)到無(wú)性別服飾。I know where I can buy Androgynous Clothing.PBCC 4: 當(dāng)我買(mǎi)衣服時(shí),我有足夠的時(shí)間去挑選無(wú)性別服飾。I have enough time to choose an Androgynous Clothing when I have to buy something.PBCC 5: 是否購(gòu)買(mǎi)無(wú)性別服飾,完全由我自己決定。Whether or not I purchase Androgynous Clothing is completely up to me.IPS1: 我愿意穿無(wú)性別服飾。I am willing to wear Androgynous Clothing.IPS2: 我打算經(jīng)常穿無(wú)性別服飾。I intend to wear Androgynous Clothing regularly.IPS3: 在不久的將來(lái),我會(huì)穿無(wú)性別服飾。I will wear Androgynous Clothing in the near future.IPS4: 每當(dāng)我需要穿衣物時(shí),我很可能會(huì)穿無(wú)性別服飾。Whenever I need to wear clothes, it is very likely that I will wear Androgynous Clothing.IPS 5: 我計(jì)劃在日常穿著中融入無(wú)性別服飾。I plan to incorporate Androgynous Clothing into my daily dressing.IPuS1: 我會(huì)向他人推薦無(wú)性別服飾。I will recommend Androgynous Clothing to others.IPuS2: 我會(huì)在社交媒體平臺(tái)上發(fā)布關(guān)于無(wú)性別服飾的內(nèi)容。I will post Androgynous Clothing on media platforms.IPuS3: 我計(jì)劃在大多數(shù)戶外活動(dòng)中穿著無(wú)性別服飾。I plan to wear Androgynous Clothing for most outdoor activities.IPuS4: 即使他人會(huì)對(duì)我的性別身份進(jìn)行評(píng)價(jià),我仍然會(huì)穿無(wú)性別服飾。I will wear Androgynous Clothing even when others will evaluate my gender identity.IPuS5: 我打算通過(guò)在公共場(chǎng)合穿著無(wú)性別服飾,來(lái)表達(dá)自我身份認(rèn)同(展示真實(shí)的自我)。I intend to express self-identity through wearing Androgynous Clothing in public.