競品賣場季節(jié)陳列占比
如,夏100%
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競品目前強(qiáng)勢品類
目前銷售較好的品類或搭配
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競品活動(dòng)(季節(jié)+折扣,如夏裝新品8折)
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競品夏季上新色系
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競品夏季上新品類
如單服裝,亞麻褲子,半裙,連身衣,真絲等
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競品對比MM差異點(diǎn)或優(yōu)勢點(diǎn)
品類優(yōu)勢,季節(jié)上市節(jié)奏,厚薄度,是否有品類提前上市/集中上市;推廣活動(dòng)形式;人員服務(wù),活動(dòng)氛圍布置等,實(shí)際效果怎么樣?
如已經(jīng)反饋過可不必重復(fù)填寫
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